Online MarketingBlogAnd Some Other Useful Info

Getting past Analytics keyword not provided

GoogleAGoogle has interestingly increased it’s security and most keywords that lands on your site by users that are logged in will show up as (not provided)

So how would you know which direction is your site headed if you do not know how your visitors found you?

Here’s a quick workaround to get some keywords for your site.

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Lean Marketing

lean marketing DIYWhat does lean marketing mean to you?

For most entrepreneurs and start ups, the mention of marketing brings about the image of big bills and large expenses.  For start ups, we run lean and marketing being a necessity is about to go lean too.

Over at Ascend Marketing & Research, we teach start ups and aspiring bosses to attack entrepreneurship in a different angle.  Taking cues from the book “The Lean Startup” by Eric Ries, I have discovered that the process of finding early adopters or your customers first before having a product to sell is the best way to go.

“What?”

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Online Marketing New vs Old Style

These has been much hype about new style of online marketing, conforming to new search engine rules, like panda or penguin updates, social media, etc..  but the question is, do you really need all these new mambo jumbo just because everyone’s doing it?

It reminds me of a video I came across on YouTube. I’m compare marketing like throwing pick up lines. When you hear of some cheesy pickup lines with your friends over coffee, you’ll be thinking to yourself, “so lame!” “That won’t work!”

Take a look at this YouTube clip:

“It would never work huh?”

Well it might not on you, but it did for them!  It is the same for marketing, what seemingly won’t work with you may just be your winning ticket to a viral campaign!

The truth is, many supposedly “old & cheesy” ideas die on the drawing board before they are tested, in a calm and confined environment we beat up ideas with hypothetical scenarios how the idea will fail.

They are regarded as “old fashioned” and not worthy of the new era which requires words like “crowd supported”, “UX design” and “social analytics”.

It’s time to do what Steve Blank says “Get Out Of The Building!”  It means to get out on the streets and test it out!

Ok maybe for the online marketers, Get The Idea Out Into The World!

Marketing boils down to the simple task of getting the right message to the right target audience.

No matter how “old fashioned” and dated an idea seem, just like in the youtube clip, alway test it before dismissing it.  Of course before testing you might need to have a good execution plan.  You might just be in for a big surprise!

Remember, marketing isn’t about getting the perfect design or latest technology.

 

So before you actually kill any idea, make sure you test it out, or better still, share them with us below!

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Considerations for marketing via apps

GooglePlayIf you’re thinking about marketing your company, service or product via mobile apps then you probably have a lot to consider.

Firstly, you got to decide which platforms to start with. There are 4 main platform these days, Apple, Android, Windows and Blackberry. So if you’re on a limited budget, which should you start with first?

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Social media monitoring systematically

Social media monitoring made easy

Anyone who’s tried monitoring the internet for their own business or companies without a unique name will find it almost impossible to do so without sifting through all the noise.  Take Hewlett-Packard for example, the community knows them for HP due to their good branding exercise.  However, if you were to do a social media monitor search for hp on tools like social mention you’ll be in for a good surprise!  A whole load of references to some foreign languages and mobile phones (some places like Singapore refer to mobile phones as handphones – hp)

So how do we filter out the noise?

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How I changed a word and improved my internet advertising by 277%

internet-advertising I’ve been using pay per click ( PPC) or more specifically google adwords for my internet advertising for quite some time and I would like to show you I swapped a word and actually make a huge difference in ad performance.

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Great weekend ahead!

We are working up new packages to help individuals and businesses succeed online. Stay tuned!

Let us know if there’s anything we can help you online!

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Instagram video marketing for viral marketing content

video marketing clip screenshot87% of online marketing efforts use videos, with Vine and Instagram’s new video feature to generate great viral video marketing campaigns. How do you create viral content in just 15 seconds?

A videos have 4 key components:

Message,  Emotions, Satisfaction & Share provoking

Watch the potential viral video marketing  clips I gathered from facebook and see how they fulfil the 4 criterias.

PS: If you tried to click on the image that looked like a video, this image fulfilled the components to succeed.

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Internet Business – behind the scenes Part 2

internet-business-project

© Temis | Dreamstime Stock Photos & Stock Free Images

The most important part of any internet business (or ANY business actually) is probably the business plan. As a project management professional, having a proper plan can mean the difference between success or failure. As with all the web projects we take on at Ascend Marketing & Research, we have a plan to run by but we don’t normally bore our customers with these details.

However, if you’re thinking about starting your own internet business, you need a plan and I’ll share with you how I got started.

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