Online Marketing

Lean Marketing

lean marketing DIYWhat does lean marketing mean to you?

For most entrepreneurs and start ups, the mention of marketing brings about the image of big bills and large expenses.  For start ups, we run lean and marketing being a necessity is about to go lean too.

Over at Ascend Marketing & Research, we teach start ups and aspiring bosses to attack entrepreneurship in a different angle.  Taking cues from the book “The Lean Startup” by Eric Ries, I have discovered that the process of finding early adopters or your customers first before having a product to sell is the best way to go.

“What?”

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Social media monitoring systematically

Social media monitoring made easy

Anyone who’s tried monitoring the internet for their own business or companies without a unique name will find it almost impossible to do so without sifting through all the noise.  Take Hewlett-Packard for example, the community knows them for HP due to their good branding exercise.  However, if you were to do a social media monitor search for hp on tools like social mention you’ll be in for a good surprise!  A whole load of references to some foreign languages and mobile phones (some places like Singapore refer to mobile phones as handphones – hp)

So how do we filter out the noise?

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Instagram video marketing for viral marketing content

video marketing clip screenshot87% of online marketing efforts use videos, with Vine and Instagram’s new video feature to generate great viral video marketing campaigns. How do you create viral content in just 15 seconds?

A videos have 4 key components:

Message,  Emotions, Satisfaction & Share provoking

Watch the potential viral video marketing  clips I gathered from facebook and see how they fulfil the 4 criterias.

PS: If you tried to click on the image that looked like a video, this image fulfilled the components to succeed.

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Internet Business – behind the scenes Part 2

internet-business-project

© Temis | Dreamstime Stock Photos & Stock Free Images

The most important part of any internet business (or ANY business actually) is probably the business plan. As a project management professional, having a proper plan can mean the difference between success or failure. As with all the web projects we take on at Ascend Marketing & Research, we have a plan to run by but we don’t normally bore our customers with these details.

However, if you’re thinking about starting your own internet business, you need a plan and I’ll share with you how I got started.

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Make money online automatically – behind the scenes Part 1

The truth behind make money online programmesI’m sure this thought must have crossed your mind at some point of time.  I want to make money online and it is easy, fast and automated. The people behind these making money online sites probably do nothing all day and get money presented to the automatically?  That’s what the successful people portray and it seems all legit with the income statements to prove it to you. What goes behind the scene of these successful people who made it big online like Facebook founder Mark Zuckerberg?

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Starting with new Google Keyword Planner

google-keyword-tool-endingSo you heard, our good and trusty Google Keyword Tool will be retiring in the next few months.  So now what? Chaos! Chill.. all’s not lost, the new replacement Keyword Planner can do (almost) everything you used to do and more! Treat it as an upgrade! You win some and well.. you will miss some of the old stuff.

Let’s get down to using the new Keyword Planner!

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How to improve your internet marketing results with targeted keywords

Using the right keywords for internet marketingThe basics of keyword research for internet marketing is pretty standard, find a target root keyword, hit up a keyword tool like Google Adwords Keyword Tool and build on your list with suggestions by Google. As this Kissmetrics blog post shows you how you can do a basic and slightly more advanced system to get your online marketing done right by choosing the correct keywords.

I use a similar system to this but with a different set of keyword systemising category for different results.

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New Content Marketing Era

If you have never considered content marketing or do not know what it is, it’s time to start. The digital age is moving towards information sharing and is the next wave to catch us especially with the rising affordability of tablets and eBook readers (like Kindle fire HD going for 149USD)

Ebooks are also (almost) costless to produce and publish. If done well, you might be able to lend yourself some millions or like this author negotiate a 6 figure traditional book deal.

 Yups, the world is evolving and many new authors are creating valuable content everyday!

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Before you start social media marketing for your business

Social Media Marketing

There are some things you need to know before starting on a new social media marketing campaign. There are some things you’ll like to know. (Apparently 20 if you read this)

Not every business will get good returns from social media, and very obviously not all products or services can be marketed by social media. Take for example “radiation hardened memory chips”.  Sure enough every computer can do with more memory but how many will require them to be radiation proof ?  Not many I guess.

So if your company or business sells such niche products what can you do?

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