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How to improve your internet marketing results with targeted keywords

Using the right keywords for internet marketingThe basics of keyword research for internet marketing is pretty standard, find a target root keyword, hit up a keyword tool like Google Adwords Keyword Tool and build on your list with suggestions by Google. As this Kissmetrics blog post shows you how you can do a basic and slightly more advanced system to get your online marketing done right by choosing the correct keywords.

I use a similar system to this but with a different set of keyword systemising category for different results.

Better internet marketing with systematic keyword research


Most internet marketers already know that keywords is the heart of any online marketing strategy (or for some, tactics). If you’ve read the blog about keyword research the smart way, Beth has broken down keywords into 6 categories.  What I feel is that the 6 categories may fit better for branding and awareness but it doesn’t really show how it can improve your business.

My version is targeted for businesses that are looking for customers on the internet and has only 3 categories.  I have found it worked exceptionally well for anyone doing their own internet marketing efforts, especially if you’re a new start up you really got to sit up and pay real attention here.  Here we go!

My easy internet marketing 3 keyword categories are:

  1. Search keywords, these are the keywords that users look up online for something they are interested in. At this stage they may not be ready to take any action to purchase or sign up yet and the keywords are pretty generic and broad based.  Keywords such as “specification“, “how to“, “coffee“, “shoes“, “truck”.An example of someone looking for a coffee machine would start their search by keyword terms like “best coffee machine”, “recommended coffee machine” or “fastest coffee brewer” if you have marketed your site with these keywords, you will only bring about some awareness to the customer but he isn’t all that ready to buy yet.The more research your customer has done, the more specific the keyword gets refined.
  2. Substitute keywords, these keywords are still pretty broad based but are alternate terms of what they are looking for and you should be specific to either include or eliminate them from your site.  Know the culture of your target market if they are looking for a “pallet jack” or “pallet truck” (both are the same thing, FYI) or a classic “bonnet/boot” or “hood/trunk”
  3. Solution keywords, these keywords give you some idea that this person has found his solution and is somewhat ready to take action. They know what they are looking for specifically.  The customer has done enough research to know that he doesn’t want a “coffee machine” but a specific type of coffee machine for example he now wants a “steam-driven espresso machine” and if you have a steam driven espresso machine, Wallah! Ready customer!

As a rule of thumb the strategy for keyword research is the shorter the keyword, the less likely for conversion. This is the educational portion of your site, where you provide information for user’s search queries.

The longer and more specific the keyword is, the higher your chance of closing a deal because someone just walked into your shop knowing what they want!


image credits: /Beth Morgan

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